Are you ready to boost member engagement?
With Private Clubs Online Education and Membership programs, take the opportunity to strategically develop more engaging member communication. Be inspired to create unique and personalized events your members will rave about.
Your members will be so delighted, they will stay a lifetime.
MASTER CLASSES
Member Communication
A comprehensive education on every aspect of Member Communication. From engaging content to apps, podcasts and the power of video, you’ll complete this course with more than enough ability to strategize your Member Communication and create a well-organized plan.
Member Retention
Gain a thorough understanding of how onboarding, the member experience, community involvement, and even employee retention, impact how your members feel about the club. This course will help you fine-tune your member relations strategies to positively impact your retention rates.
The Instagram Master Class is focused on trends, settings, features and the best content to share, as well as apps which work in tandem with the platform. We'll look at privacy and analytics, and even cover branding. The master class offers 10 core lessons and 2 bonus lessons - topics which compliment Instagram.
MINI COURSES
Renovation Communication
The Renovation Communication Mini Course will help you prepare your strategic communication plan when your club undergoes renovations of any kind. Be prepared for a full clubhouse renovation, a golf course re-imagination, tennis court resurfacing or even the parking lot re-paving. No matter what project is on the horizon, you will know how to plan and prepare for effective member communication and strengthened member engagement through the process.
Crisis Communication
This Mini Course will prepare you for the unexpected. Crisis c an happen in a moment's notice. It may be a natural disaster, a safety situation, or an issue which threatens the club's reputation. No matter the case, this course teaches you what to do to be prepared before, during and after a crisis situation. Members need and will want to stay informed and connected to the club. Your new crisis communication plan will help prepare you for whatever comes your way.
F&B Marketing
The New Food & Beverage Marketing Mini Course will equip you with the tools and strategies necessary to capture tantalizing photos and videos and then show you how to use that imagery to showcase your culinary team's talents and market your food & beverage programs. We comb through plenty of club examples and other brands, restaurants, hospitality and other businesses to find inspiration to feel your creativity and keep up on trends.
MEMBERSHIP
Join the Club!
Engaging content, ready to share with your members, easy-to-plan event ideas. Enjoy complimentary webinar access and replays, bonus content and events, plus pop-up coaching sessions to keep you at the top of your game. And in 2024, complimentary attendance at one (1) Strategy Session.
Communication Club Membership is designed to transform your role in the club from Communicator to Connection Builder with the pre-made content, webinar replays, and the host of event ideas delivered to you each month.
Join the Communication Club!
Education created for YOU!
The Master Classes, Magic Maker Membership & Mini Courses are ideal for Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers. Every department has a role in Member Engagement, Communication, and Retention...therefore department directors in Catering, Golf, Tennis, Sailing, Food & Beverage and others will also find tremendous value in and benefit from Private Clubs Online Education Programs.
Highland Country Club
Shanna does not disappoint! She provides great information, real world examples, and wonderful resource tools for you to refer to later. I highly recommend Shanna's Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. - Amy Minnix
The Peninsula Club
Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. - Lindsey Kreger
San Diego Yacht Club
Shanna is such a pleasure to learn from. She works hard to make her sessions casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. - Casey Allocco
Meet Shanna...
Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more thank 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, ACCP and PCMA. She has developed the online courses to deliver actionable strategies to improve engagement, communication and retention.
