Private Clubs Online Essential Membership

Learn how to drive revenue and retain your members.


Shanna provides great information, real world examples, and wonderful resource tools for you to refer to later.
Highland Country Club
Amy Minnix


Member communication plays a key role in the total member experience and lifestyle of the club.
University Club of Palo Alto
Melanie Carlsen


We learned invaluable information about how to turn our stagnant membership communication around at our Club.
Manor Country Club
Barbara Eisele

Topics every department can learn from

The 20 core videos in the library cover all aspects of the club and a foundation for education in retention, communication, member relations, and membership & marketing. You have access to the best, most relevant, and actionable lessons.


Retention is a top challenge in every club. Learn numerous strategies for enriching your club culture, fostering meaningful member connections, and retaining your members.

Food & Beverage

Think outside the box of daily lunch specials and learn what food & beverage content and programs members crave. Shine the spotlight on your culinary team.

Events & Programs

Be inspired to shake up your member event calendar and get creative with club programs. Enhance member traditions and appeal to a variety of member interests.


Member communication is a key component of the total member experience. Learn how to develop a content plan and share more relative content with your members.

A membership which grows in value each month

Essential Members will enjoy a host of benefits which enhance the membership program, including:

  1. - Anytime access to a growing library of educational and training videos (22 and counting).
  2. - Handouts, and training materials are also included, such as the 2020 Content Plan template.
  3. - Education applicable to all departments addressing retention, communication, member relations, F&B, and member programming.
  4. - Automatic registration for the live, Educational Webinars each month (a $47 value). Attend live or catch the recording in the library.
  5. - Access to the private Facebook Group for questions, discussions, and connections.
  6. - Bonus conference calls, quick tips videos/webinars just for Essential Members.
  7. - One membership serves one club, with no limit on the number of users.
  8. - No risk membership, as your happiness is my guarantee.

Members may choose to pay monthly, or pay annually and earn two months free!

Hundreds of clubs regularly enjoy Private Clubs Online webinars.

Now you can join the prestigious list of clubs which benefit from Private Clubs Online education and training.


Shanna was so much fun to get to know and learn from! Her background of working in Clubs showed that she truly was an expert in all fields of country club culture, which made her advice and teachings on communications even better.

- Emily Strange, Hershey Country Club

Take a peek...

Gain relevant, essential knowledge and strategies you can immediately implement in your club.

Here's sample of just a few of the videos you'll find in the video library...

Member Retention

Creating Pop-Up Events to Increase Member Engagement

How you can strategically use pop-up and spontaneous events from tastings in the bar to cooking demo, to a group lesson in golf or tennis to improve and increase member engagement.

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Food & Beverage

Communicating F&B Beyond Daily Lunch Specials

In private clubs, we are lucky to have talented culinary teams who produce a delectable menu, amazing banquets and incredible member traditions. Shine a spotlight on the people, food, and beverage which makes our club unique.

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Establishing Your Club’s Social Media + Communication Policy

Every club should be concerned about their reputation. A social media policy can work to protect a club’s reputation, as well as establish guidelines for employees and members.

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In addition to the January 2020 session, Tackle Your Member Relations Challenges in 2020, the library currently includes these beneficial lessons:

    •    Retention Strategies
    •    Creating Pop-Up Events to Increase Member Retention
    •    2020 Communication Trends
    •    How to Communicate F&B Beyond the Daily Lunch Specials
    •    Establishing Your Club’s Social Media Policy
    •    How to Make the Most of Hashtag Holidays
    •    Excellent Apps for You & Your Club
    •    Website Strategies
    •    Employee Retention = Member Retention
    •    How to Find Inspiration for New Events & Programs
    •    Creating a Renovation Communication Plan
    •    Bridging the Gap in Multigenerational Memberships
    •    Member Relations & Retention
    •    Crisis Communication
    •    How to Take & Use Tantalizing F&B Photos
    •    Managing Brand YOU
    •    Make Your Club Moms Feel Like a Rockstar for Mother’s Day
    •    Finding the Social Media Influencers in Your Club
    •    The Value of Video in Member Communication
    •    The Benefits of Blogging

Two videos are scheduled to be added to the library this month. February’s webinar, Welcome New Members! which focuses on integrating new members into the club, will be added shortly after the live session on February 26th. The CMAA World Conference presentation, Happy Kids Make Future Members will also be added soon.

Handouts & Materials Currently available for download include:
    •    2020 Communication & Content Plan (twelve month master plan)
    •    Renovation Communication Checklist
    •    Member Communication Calendar (one sheet snapshot)
    •    Crisis Communication Checklist

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What's included?

Private Club Essential Membership

Essential Education
The core library of 20 videos (webinar recordings) have been hand picked to cover the most essential topics and education. Handouts and other training materials supplement the education the videos provide. Essential Members receive the coveted 2020 Content Plan template as a bonus for joining. Additional training and tips, videos and conference calls are all added benefits to the program. Each month, your membership grows in value as new education is added to the library.
Automatic Registration - Monthly Educational Webinar
As an Essential Member, you are automatically registered for the monthly, Educational Webinar (normally $47 each, the registration is part of your membership). If you can make the live session - great! If you can't attend the live session, you can catch the recording after it's been added to the video library, shortly after the session is complete.
Anytime Access
This membership program was established because of the demand for access to a library of Private Clubs Online past webinars. So long as your membership is current, you have access to the library at any time. Watch videos when it's convenient for you. View on your own or learn with the team - anytime!
Private Facebook Group
Essential Members are also granted access to the private Facebook Group. This allows you to ask Shanna and other members questions about the training or topics, discuss ideas & strategies and make connections.
One Club - One Membership
One membership serves one club, with no limit on the number of users.
The Essential Membership is an annual membership program.
$97 Monthly
Affordable monthly payments.
$970 Annually
Pay annually and receive two months free!

Private Clubs Online values your trust. Your information and data will not be shared with anyone, ever.

Join with the confidence of a 30 Day Happiness Guarantee. Your happiness is my priority. I stand behind my education training programs 100%. If you are not satisfied with your membership, simply contact Shanna within 30 days of your purchase for a refund. Memberships will renew annually.

Frequently Asked Questions
What is included?
Your annual, Essential Membership includes anytime access to more than 20 videos currently available in the video library. Each month, you'll be automatically registered for the live Educational Webinar. When that session is complete, the video will be added to the library. Other materials, such as handouts and "quick tip" videos will be added to the library periodically, too. Essential Membership also includes access to a private Facebook Group. This is for you to ask questions and connect with other private club professionals.
What does it cost?
The Essential Membership is an annual membership. Members may choose to pay a monthly fee of $97 or pay annually, $970 and receive two months free. The Essential Membership is one membership for one club, with no limit on the number of users.
Do you offer refunds?
Yes. Your happiness is my priority. I stand behind my education training programs 100%. If you are not satisfied with your membership, simply contact Shanna within 30 days of your purchase for a refund. Memberships will renew annually. After 30 days, refunds are not provided. Those paying monthly will continue to be billed until the end of their annual membership. Thank you for your understanding and cooperation.
What if I  move to another club?
Memberships are not transferable from club to club. The membership belongs to the club, not the individual. If an employee who has access to the membership leaves the club, it is the responsibility of the club to change the login information. Simply contact Shanna for assistance.
Do you offer 1 on 1 consultations?
Of course! If you desire a bit more personal attention and coaching, we can set up a Strategy Session or plan for a private consultation. Strategy Sessions are a 2 hour phone call and can be scheduled at any time. Private consultation can be conducted at your club or through a series of online sessions. Contact Shanna for more information.
I'm having tech issues, what should I do?
If you run into any technical issues as you join, as you browse the website, or when you are trying to view your videos and documents, please contact Shanna.
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Meet Shanna Bright

Shanna Bright is the founder of Bright Life Media and Private Clubs Online. Shanna began her career in private clubs as the Member Relations Director at the City Club Los Angeles. Following her award-winning tenure at City Club, Shanna moved overseas, spending five years in Japan teaching English before landing in Vietnam. She served as the Sales & Marketing
Director of a boutique hotel group, with properties in both Vietnam and Laos. Shanna returned to the US in 2011 and began a new adventure in entrepreneurship.

Shanna has spoken with several CMAA Chapters across the nation, and has presented at national conferences for CMAA, ACCP and PCMA. She presented "Happy Kids Make Future Members" at the 2020 CMAA World Conference and Club Business Expo. Shanna has also just been invited to return to the 2nd Annual CMAA Communication Summit in March and will present "Say Cheese! Capturing Quality Photos and Video of Member Events."

She has provided consultation, education and training to dozens of clubs in the US. In May of 2019, Shanna was delighted to "go international" by bringing the Member Communication Workshop to the Asian Club Managers Conference in Hong Kong and consultation with the Hong Kong Golf Club.

Shanna empowers private club professionals to drive revenue and retain members through strategic member communication.


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