Private Clubs Online Membership

Essential education to help you and your club drive revenue & retain your members.


Shanna provides great information, real world examples, and wonderful resource tools for you to refer to later.
Highland Country Club
Amy Minnix


Member communication plays a key role in the total member experience and lifestyle of the club.
University Club of Palo Alto
Melanie Carlsen


We learned invaluable information about how to turn our stagnant membership communication around at our Club.
Manor Country Club
Barbara Eisele

Topics every department can learn from

The videos in the library cover all aspects of the club and serve as a foundation for education in retention, communication, member relations, and membership & marketing. You have access to the best, most relevant, and actionable lessons.


Retention is a top challenge in every club. Learn numerous strategies for enriching your club culture, fostering meaningful member connections, and retaining your members.

Food & Beverage

Think outside the box of daily lunch specials and learn what food & beverage content and programs members crave. Shine the spotlight on your culinary team.

Events & Programs

Be inspired to shake up your member event calendar and get creative with club programs. Enhance member traditions and appeal to a variety of member interests.


Member communication is a key component of the total member experience. Learn how to develop a content plan and share more relative content with your members.

A membership which grows in value each month

PCO Members will enjoy a host of benefits which enhance the membership program, including:

- Anytime access to a growing library of educational and training videos.

- Handouts, and training materials are also included, such as the 2021 Content Plan template.

- Education applicable to all departments addressing retention, communication, member relations, F&B, and member programming.

- Automatic registration for the all live, webinars/ZOOMs each month (each $47). Attend live or catch the replay in the library.

- Bonus conference calls, quick tips videos/webinars just for PCO Members.

- One membership serves one club, with no limit on the number of users.

- No risk membership, as your happiness is my guarantee.

Members may choose to pay monthly, or pay annually and receive two months free!

Take a peek...

Gain relevant, essential knowledge and strategies you can immediately implement in your club.

Here's sample of just a few of the videos you'll find in the video library...

Member Retention

Creating Pop-Up Events to Increase Member Engagement

How you can strategically use pop-up and spontaneous events from tastings in the bar to cooking demo, to a group lesson in golf or tennis to improve and increase member engagement.

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Food & Beverage

Communicating F&B Beyond Daily Lunch Specials

In private clubs, we are lucky to have talented culinary teams who produce a delectable menu, amazing banquets and incredible member traditions. Shine a spotlight on the people, food, and beverage which makes our club unique.

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Establishing Your Club’s Social Media + Communication Policy

Every club should be concerned about their reputation. A social media policy can work to protect a club’s reputation, as well as establish guidelines for employees and members.

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What's included?

Private Clubs Online Membership

Essential Education
The growing library of videos have been hand picked to cover the most essential topics and education. Handouts and other training materials supplement the education the videos provide. PCO Members receive the coveted 2021 Content Plan template as a bonus for joining. Additional training and tips, videos and conference calls are all added benefits to the program. Each month, your membership grows in value as new education is added to the library.
Educational Webinars
As a PCO Member, you are automatically registered for the any and all Educational Webinars or ZOOM sessions (non-members pay $47 each). If you can make the live session - great! If you can't attend the live session, you can catch the recording after it's been added to the video library, shortly after the session is complete. Shanna will also update the library with exclusive video tips and information for PCO Members only.
Anytime Access
This membership program was established because of the demand for access to a library of Private Clubs Online past webinars. So long as your membership is current, you have access to the library at any time. Watch videos when it's convenient for you. View on your own or learn with the team - anytime!
Private Conference Calls
PCO Members are also granted access to quarterly check-in calls via ZOOM. This allows you to ask Shanna and other members questions about the training or topics, discuss ideas & strategies and make connections. You may also email Shanna with questions at any time.
One Club - One Membership
One membership serves one club, with no limit on the number of users.
The PCO Membership is an annual membership program with two convenient ways to pay.
$97 Monthly
Affordable monthly payments.
$970 Annually
Pay annually and receive two months free!

Private Clubs Online values your trust. Your information and data will not be shared with anyone, ever.

Join with the confidence of a 30 Day Happiness Guarantee. Your happiness is my priority. I stand behind my education training programs 100%. If you are not satisfied with your membership, simply contact Shanna within 30 days of your purchase for a refund. Memberships will renew annually.

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Meet Shanna Bright

Shanna Bright is the founder of Bright Life Media and Private Clubs Online. Shanna began her career in private clubs as the Member Relations Director at the City Club Los Angeles. Following her award-winning tenure at City Club, Shanna moved overseas, spending five years in Japan teaching English before landing in Vietnam. She served as the Sales & Marketing
Director of a boutique hotel group, with properties in both Vietnam and Laos. Shanna returned to the US in 2011 and began a new adventure in entrepreneurship.

Shanna has spoken with several CMAA Chapters across the nation, and has presented at national conferences for CMAA, ACCP and PCMA. She presented "Happy Kids Make Future Members" at the 2020 CMAA World Conference and Club Business Expo. Shanna has also just been invited to return to the 2nd Annual CMAA Communication Summit in March and will present "Say Cheese! Capturing Quality Photos and Video of Member Events."

She has provided consultation, education and training to dozens of clubs in the US. In May of 2019, Shanna was delighted to "go international" by bringing the Member Communication Workshop to the Asian Club Managers Conference in Hong Kong and consultation with the Hong Kong Golf Club.

Shanna empowers private club professionals to drive revenue and retain members through strategic member communication.

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