Course Catalog

Member Communication Master Class - NEW!!!

Master the art of effective member communication with this comprehensive course designed to help you strategize, streamline, and elevate your messaging. From crafting engaging content to leveraging digital tools like email, websites, and video storytelling, this course provides the skills, strategies, and resources you need to build a well-organized communication plan that keeps members informed, engaged, and connected.

What You’ll Learn in the Member Communication Master Class:

Lesson 1: Content is the Foundation – Learn how to craft messages that resonate with members and encourage engagement.

Lesson 2: Effective Internal Communication – A well-connected internal team leads to stronger, clearer communication with members. 

Lesson 3: Email, Newsletters & Flyers – Craft clear, impactful messages that grab attention and deliver value. 

Lesson 4: Website & Apps – Maximize your club’s digital presence by optimizing your website and mobile app for a seamless member experience.

Lesson 5: Compelling Visuals & Videos – Capture attention with strong visuals and impactful video storytelling that bring your club’s culture to life.

Lesson 6: Media Management – Learn how to effectively manage social media, and explore how to connect with members in new ways.

Lesson 7: Strategic Planning – Tie it all together by building a structured content plan that keeps your messaging consistent, intentional, and effective year-round.

The Master Class includes a comprehensive course handout to guide you through each lesson. You'll also receive the Strategic Content Plan (Value: $127) – a powerful resource referenced throughout the course, especially in Lesson 7. Enjoy self-paced learning – Access all course materials immediately upon enrollmentand complete them whenever it fits your schedule.

Transform your club’s communication strategy! Enroll today and gain the confidence to master member communication.

EARLY ENROLLMENT IS OPEN. Your course materials will be available on 4/30/2025.

Create Engaging Content Mini Course - NEW!!!

Strengthen your member communication strategy with content designed to engage, inspire, and retain members. This mini course goes beyond the basics, helping you improve internal team communication, craft compelling stories, and leverage visuals and video for maximum impact.

What you'll learn in the Create Engaging Content Mini Course:

Lesson 1: Communication is a Team Sport – Your internal communication sets the tone for effective member engagement. Discover how to foster stronger team collaboration for clearer, more impactful messaging.

Lesson 2: Anything but Ads – Learn which content themes members respond to most and why storytelling outperforms traditional marketing.

Lesson 3: The Power of Compelling Visuals & Video – Grab attention with strong visuals and video content that resonate with your audience.

All lessons include comprehensive course handout to guide you through each lesson. You will also receive the Member Communication Content Guide (Value: $127) – used in Lesson 1 as a template for your team exercise. Enjoy self-paced learning – Access all course materials immediately upon enrollment and complete them at your convenience.

F&B Marketing Mini Course

This Mini Course will help you create tantalizing food & beverage imagery and spark a number of ideas to showcase your culinary team's talents. Learn to serve savory promotions for F&B programs and events.

The Food & Beverage Marketing Mini Course contains:                            

Lesson 1: Why? - Learn why it is so important to focus on this aspect of the club

Lesson 2: Equipment & Props - Everything you need to capture amazing photos and videos

Lesson 3: Three Rules & The Rule of Thirds - Strategies for capturing those fantastic images and videos

Lesson 4: Marketing - How to promote F&B in your club and see examples from other clubs

Lesson 5: Finding Inspiration - Where to go when you get stuck for ideas

All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts.Enjoy self-paced learning – Access all course materials immediately upon enrollment and complete them at your convenience.

Renovation Communication Mini Course

The Renovation Communication Mini Course will help you prepare your strategic communication plan when your club undergoes renovations of any kind. Be prepared for a full clubhouse renovation, a golf course re-imagination, tennis court resurfacing or even the parking lot re-paving.

The Renovation Communication Mini Course contains:

Lesson 1: Before Renovation - Before you break ground or demo a wall, create your strategic plan

Lesson 2: During Renovation - Learn how to keep members informed every step of the way

Lesson 3: After Renovation - Once the project is complete, maintain member enthusiasm and pride in a job well done

All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts.Enjoy self-paced learning – Access all course materials immediately upon enrollment and complete them at your convenience.

Crisis Communication Mini Course - Updated!

This Mini Course will prepare you for the unexpected. Learn what to do to be prepared before, during and after a crisis situation.  Members need stay informed and connected to the club, and your new crisis communication plan will help prepare you for whatever comes your way. 

The Crisis Communication Mini Course contains:                            

Lesson 1: Before the Crisis - You never know when a crisis will hit. This is how you prepare for anything.

Lesson 2: During the Crisis - Learn how to keep members, the community and the press  informed. Maintain member connection to the club, and learn how to work as a team to see each other through a crisis situation.

Lesson 3: After the Crisis - The crisis isn't over when it's over. Learn what follow-up is required and how to document what happened so you, or future employees are prepared.

This course was recently updated to include examples from current and unfortunate events (Hurricane Milton and the LA fires).

All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. You can learn at your own pace, whenever it's convenient for you, as all materials are available at once. You'll login here and access all the materials.