Course Catalog

F&B Marketing Mini Course

This Mini Course will help you create tantalizing food & beverage imagery and spark a number of ideas to showcase your culinary team's talents. Learn to serve savory promotions for F&B programs and events.

The Food & Beverage Marketing Mini Course contains:                            

Lesson 1: Why? - Learn why it is so important to focus on this aspect of the club

Lesson 2: Equipment & Props - Everything you need to capture amazing photos and videos

Lesson 3: Three Rules & The Rule of Thirds - Strategies for capturing those fantastic images and videos

Lesson 4: Marketing - How to promote F&B in your club and see examples from other clubs

Lesson 5: Finding Inspiration - Where to go when you get stuck for ideas

All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. You can learn at your own pace, whenever it's convenient for you, as all materials are available at once. You'll login here and access all the materials.

Renovation Communication Mini Course

The Renovation Communication Mini Course will help you prepare your strategic communication plan when your club undergoes renovations of any kind. Be prepared for a full clubhouse renovation, a golf course re-imagination, tennis court resurfacing or even the parking lot re-paving.

The Renovation Communication Mini Course contains:

Lesson 1: Before Renovation - Before you break ground or demo a wall, create your strategic plan

Lesson 2: During Renovation - Learn how to keep members informed every step of the way

Lesson 3: After Renovation - Once the project is complete, maintain member enthusiasm and pride in a job well done

All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. You can learn at your own pace, whenever it's convenient for you, as all materials are available at once. You'll login here and access all the materials.

Crisis Communication Mini Course

This Mini Course will prepare you for the unexpected. Learn what to do to be prepared before, during and after a crisis situation.  Members need stay informed and connected to the club, and your new crisis communication plan will help prepare you for whatever comes your way.

The Crisis Communication Mini Course contains:                            

Lesson 1: Before the Crisis - You never know when a crisis will hit. This is how you prepare for anything.

Lesson 2: During the Crisis - Learn how to keep members, the community and the press  informed. Maintain member connection to the club, and learn how to work as a team to see each other through a crisis situation.

Lesson 3: After the Crisis - The crisis isn't over when it's over. Learn what follow-up is required and how to document what happened so you, or future employees are prepared.

All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. You can learn at your own pace, whenever it's convenient for you, as all materials are available at once. You'll login here and access all the materials.