Private Clubs Online Master Classes
Enroll Today!
Access your courses anytime...
Member Communication Master Class
A comprehensive education on every aspect of Member Communication. From engaging content to apps, podcasts and the power of video, you'll complete this course with more than enough ability to strategize your Member Communication and create a well-organized plan.
Member Retention Master Class
Gain a thorough understanding of how onboarding, the member experience, community involvement, and even employee retention, impact how your members feel about the club. This course will help you fine-tune your member relations strategies to positively impact your retention rates.
Instagram Master Class
Everything you need to know about Instagram to better manage your club's account: functions, features and settings, engagement, analytics and more! Develop strategy so that you always have a game plan. Beginners and advanced user alike will learn something new! As Instagram updates their platform, you'll get lesson updates, too!
The Member Communication Master Class contains:
- Lesson 1: Create Engaging Content
- Lesson 2: Effective Email
- Lesson 3: Social Media Management
- Lesson 4: Websites
- Lesson 5: Apps & Podcasts
- Lesson 6: Newsletters & Flyers
- Lesson 7: Video
- Lesson 8: Renovation Communication
- Lesson 9: Crisis Communication
- Lesson 10: Strategic Planning
In addition to these comprehensive lessons, you receive two Bonus Lessons!
- Bonus 1: Managing Brand YOU
- Bonus 2: Elevate Member Traditions
The Member Retention Master Class contains:
- Lesson 1: Recruit the Right Members
- Lesson 2: Warm Welcomes & Orientations
- Lesson 3: Tracking Your Members
- Lesson 4: Elevated Member Experiences
- Lesson 5: Legacy Members
- Lesson 6: Personalized Communication
- Lesson 7: Dress Code
- Lesson 8: Community Involvement
- Lesson 9: Waitlist Retention
- Lesson 10: Employee Retention
In addition to these comprehensive lessons, you receive two Bonus Lessons!
- Bonus 1: Finding Inspiration for Member Events
- Bonus 2: Closing the Generation Gap
The Instagram Master Class contains:
- Lesson 1: Settings
- Lesson 2: Features & Functions
- Lesson 3: Analytics & Ads
- Lesson 4: Engagement
- Lesson 5: Content
- Lesson 6: Captions & Hashtags
- Lesson 7: Branding
- Lesson 8: Photo Apps
- Lesson 9: Video Apps
- Lesson 10: Strategy
In addition to these comprehensive lessons, you receive two Bonus Lessons!
- Bonus 1: How to Recycle Content
- Bonus 2: Managing Brand YOU
CMAA Members who enroll in the Master Classes and/or Mini Courses, and who complete all lessons, are eligible to receive “other education” credits. Upon enrollment, let Shanna know you want to receive your CMAA “other education” credits and you will be provided with additional information and requirements.
Enroll in a  Master Classes
30-Day Money Back Guarantee: I stand behind all my trainings and this one is no exception. I know if you put what you learn to use, awesomeness will ensue. If you are unhappy for any reason, I offer a full 30-day money back guarantee. Totally risk-free. Contact me by email within 30 days of your purchase, after having viewed at least five videos and completed one team activity, and I will provide a refund.
This education is made for YOU!
The Master Classes are ideal for Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers. Every department has a role in Member Engagement, Communication, and Retention...therefore department directors in Catering, Golf, Tennis, Sailing, Food & Beverage and others will also find value in and benefit from this education. The Master Classes are perfect for team building.
Highland Country Club
Shanna does not disappoint! She provides great information, real world examples, and wonderful resource tools for you to refer to later. I highly recommend Shanna's Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. - Amy Minnix
The Peninsula Club
Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. - Lindsey Kreger
San Diego Yacht Club
Shanna is such a pleasure to learn from. She works hard to make her sessions casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. - Casey Allocco
Live Support
Shanna will hold live office hours to help guide you through the lessons and team activities.
Budget Friendly
For the cost of $997, you are receiving well over $7500 worth of education and consultation.
Secure Platform
The courses and membership are built on the Kajabi platform. User-friendly & secure.
Frequently Asked Questions
When do the special offers and bonuses expire?
When does enrollment close?
When can I access the Master Classes?
How do I access the Master Classes?
What is the format of the Master Classes?
Are any of the Master Class Lessons live?
What are Live Office Hours?
How do I register for the Master Classes?
When I enroll in a Master Class, how many people from my club will have access?
What if I have questions or need clarification and can’t wait for the live office hours?
Do you offer refunds?
What is the Communication Club?
Meet Shanna...
Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more than 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, Asian Club Managers, ACCP and PCMA. She developed the online courses and membership program to deliver actionable strategies to improve engagement, communication and retention.
