Empower Your Club’s Growth and Member Connections in 2025

As 2024 comes to an end, now is the perfect time to prepare your club up for an exceptional 2025. To support your goals, I’ve developed a suite of resources, educational programs, and strategy sessions to help you refine your member communication strategy and inspire a calendar filled with incredible member events. From strategic content and communication guides to an event guide packed with dynamic ideas, each resource is crafted to foster member connections and enrich your club culture.

Ready to make 2025 your club’s best year yet? Dive into these resources today and start the new year with a strategy that enhances member experiences and strengthens your club community all year long!

FREE Downloads

10 Step Guide to Boost Engagement

This guide encourages you to establish weekly themes, to maintain focus on member engagement throughout the year. The guide includes plenty of worksheets to keep you on track.

Shanna's 12 Favorite Hashtag Holidays

A handy guide which includes 12 awesome Hashtags Holidays - those fun holidays which are perfect for private clubs, complete with ideas for how to celebrate.

Free Guides to Build 2025 Strategy

Fill out his form to download your free guides.

$25 Strategy Guides for 2025

Boosting Member Engagement

This guide encourages you to establish weekly themes, to maintain focus on member engagement throughout the year. The guide includes plenty of worksheets to keep you on track with goals.

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The Member Retention Blueprint

This guide is structured to take you through the key phases of the member experience, from onboarding to celebrating long-term loyalty.  Each section includes team activities to keep you on track with goals.

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Mastering the Art of Personalization

This guide provides actionable steps to create communication strategies that speak directly to individual member preferences and needs, boosting loyalty. Each section includes team activities.

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Winning Tactics for Epic Content & Member Event Magic

 The Member Communication Content Guide is designed to inspire your team when you’re looking for content ideas across all communication channels—whether it’s newsletters, emails, blogs, websites, apps, text messages, digital signage, social media, or print materials. Filled with creative content and messaging for every department, this guide helps you deliver relative updates to keep your members in the loop about club news, events, and important information.  

The Member Communication Content Guide is $127.

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The 2025 Content Plan, is a customizable Excel sheet – make it fit your organizational style. The template is pre-filled with national and international holidays, historic dates of interest, and all of the fun, hashtag holidays that are perfect for private clubs! Use this template like you would an editorial calendar or strategic content plan to master your member communication. Plan a calendar of proactive messages to boost engagement. 

The 2025 Content Plan Template is $127.

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The Member Event Guide is a comprehensive gathering of ideas to plan a robust calendar of member events. It’s organized in categories: Hashtag Holiday event ideas for each month and fresh ideas to modernize member traditions. A distinction of Family Friendly events for kids of all ages and Senior Friendly ideas for our most loyal members. Plan pet-friendly gatherings and delight members with new events everyone will love.

The Member Event Guide is $127.

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Greater Impact + Savings = Packages

2025 Strategic Content Package

Double the impact and bundle the 2025 Content Plan with the Member Communication Content Guide. With the inspiration and ideas you get from the Member Communication Content Guide, you can strategize all of the content and messaging you need to share with members in the 2025 Content Plan. These go hand in hand for the most effective member communication plan.

 

The 2025 Strategic Content Package is $197. 

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2025 Strategic Member Events Package

Find inspiration for even more event ideas in the 2025 Strategic Member Events Package. The package includes the Member Event Guide. Also included is the Hashtag Holidays for Private Clubs -a month-by-month listing all of the club-appropriate, fun holidays like National Cheeseburger Day, National Dog Day, National Beer Lovers Day and more.

 

The 2025 Strategic Member Events Package is $197. 

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Meet Shanna...

Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more than 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, Asian Club Managers, ACCP and PCMA. She developed the online courses and membership program to deliver actionable strategies to improve engagement, communication and retention.